Shannon Joseph

Field Marketing Manager @Smoothie King (SKFI)

Charlotte, NC, US

I direct all marketing aspects for any company and regional markets in the Eastern seaboard states. I am responsible for creating, negotiating, and coordinating TV & radio media, digital & social media, print, local marketing and out-of-home opportunities at the regional and local level.I specialize in developing and managing tactical partnerships with media outlets, venues, and strategic partners to successfully promote and brand Smoothie King restaurants. I am successfully working with street teams, TV stations, radio stations and street level advertisers to devise interactive and guerrilla marketing tactics to promote the Smoothie King brand.

North Carolina Agricultural and Technical State University

BS, Management