Shanmuga Priya K
Crm Manager @Go Colors - Go Fashion India Ltd.
Signup · Get unlimited contacts
WORK HISTORY
Crm Manager @Go Colors - Go Fashion India Ltd.
Bengaluru, IN
Planning and executing marketing campaigns by performing customer segmentation, data analysis, and budgeting to drive targeted initiatives for customer acquisition, retention, and revenue growth.• Developing and optimizing communication strategies across diverse CRM channels (including WhatsApp, SMS, Email), by conducting in-depth user research, charting user journeys and effective management of creative assets and content.• Project Manager for integration of Go Colors Loyalty program with external vendors, encompassing business requirement documents, project planning, stakeholder management, user acceptance testing, coordinating go-live plans and post-execution reporting.• Utilizing SQL, Google Analytics and Shopify, and marketing automation software to meticulously track and analyze customer behavior, transforming data into actionable insights and comprehensive reports that guides executive decision-making and strategic planning.
EDUCATION
Jawahar Senior Secondary School , Neyveli
High School
National Institute of Technology, Tiruchirappalli
Bachelor of Technology (B.Tech.), Metallurgical Engineering
SKILLS
ABOUT SHANMUGA PRIYA K
As a CRM Manager at Go Colors, I leverage my 8 years of experience as a functional expert to work with various stakeholders and internal/external teams to deliver empowering business solutions. I have a Bachelor of Technology degree from NIT Trichy, one of the premier engineering institutes in India.I have prior professional experience working in the retail, health-tech, and e-commerce industries, where I honed my skills in program management, business analytics, and customer success. I have driven win-back and retention campaigns, designed surveys and data analyses, and delivered data-driven insights on critical initiatives and key business KPIs. I have also contributed to reducing customer disenrollment, inventory costs, and user churn rates, by collaborating with cross-functional teams and using various marketing channels. My goal is to create better customer experiences, customer retention, and revenue growth, using my domain expertise and analytical abilities.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.