Shan J.

About Shan J.

A business leader with a track record of delivering digital transformation at scale. Extensive experience in leading enterprise scale technology programs that combine first-hand knowledge in sales, finance, & operations with digital solutions that scale & drive user adoption. Exceptional communication skills that enable effective collaboration & buy-in from internal & external stakeholders; built on trust & a credible say-do ratio. Specialties in deploying robust digital platforms, data architecture & advanced analytics, digital customer & employee interactions, & complex change management. HighlightsBuilding a software business (2020): Bottoms-up restructure & transformation of the Baker Hughes Oilfield Services digital portfolio, impacting ~700 software professionals and 100+ digital products supporting $4BN+ in revenue. Results: 20% cost-out achieved in 3 months, first company-wide industrial data standard & real-time streaming, first design & user experience standard, & first field-tested industrial AI models. Transforming customer experience (20••••19): Overhauled the digital customer experience across Baker Hughes. Website, content management, & demand generation technology was redesigned & launched in 12 months. Rebuilt the enterprise commercial data model & integrated customer touchpoints across multiple channels. Results: 1MM+ visits a month & $50MM+ in annual leads; representing an increase of 300%.Integrating acquisitions (20••••18): Led the commercial integration between Baker Hughes Inc. & GE Oil & Gas, from legal entity consolidation to harmonized incentive plans to a single CRM. The scope impacted employees & $100BN+ in commercial pipeline. Results: All sales processes & systems were integrated within 6 months of deal close – contributing to the business achieving all revenue synergy targets. Delivering large-scale digital transformation (20••••17): Led the transformation of the commercial operating system at GE Oil & Gas, impacting ~3,500 employees,$50BN+ in pipeline across 107 countries. Delivered one sales process, one incentive plan, one CRM, one data infrastructure. Results: Increased CRM adoption by 80%, grew cross-sell by 2x, & reduced cost to serve by 50%.Growing channel partner business (20••••15): Deployed the company’s first channel partner program, impacting ~2,500 partners delivering $2B+ in annual orders. Results: Trimmed the portfolio by 25%, reduced cost to serve by 75%, & built a sustainable revenue model that has outpaced direct sales growth.

Experience

1. Executive Board Member

   Advamed

   Oct 2023 — Present

   Appointed to the inaugural Board of Directors for AdvaMed’s Digital Health Tech Division, helping shape policy and industry leadership at the intersection of digital transformation, AI, and next-generation health care delivery.

Education

• Queen's University

  BAH, Applied Economics

  1999 — 2003

• Carnegie Mellon University

  AI Executive Education Program, AI

• McMaster University

  MBA, Banking and Financial Support Services

  2003 — 2005