Shaalini Tn
Senior Business Consultant - Data Engineering
- Role
- Senior Business Consultant at Affine
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Shaalini Tn
10+ years of cross-functional experience in analytics, led teams of Decision Scientists, Business Analysts and Programmers across industry verticals including BFSI, Retail, Consumer Product, Gaming, Technology etc. and across various functional areas including Marketing, Pricing, Strategy and Finance, Supply Chain, Consumer Insights, Promotions and many more.I help Fortune 500 companies take better decisions, using Advanced Analytics / Big Data, Machine Learning. Working as Strategic Consultant and Business Development Manager at Affine which is a 6-year-old \"Disruptive\" provider of analytics, data management & BI, who is appreciated by clients for assisting towards smarter, faster and more accurate decisions.Affine Analytics is a 9 year old \"Disruptive\" provider of analytics, data management & BI, who is appreciated by clients for assisting towards smarter, faster and more accurate decisions by using analytics,\"the right way\". We are privileged to provide analytics services to several fortune 500 and global companies across multiple industry verticals & functions. Not only do we provide services in this domain, but also enable and push our clients towards a self sufficient structure by ensuring end to end implementation & usability of our work.
Experience
Senior Business Consultant
Jul 2015 — Present · San Francisco, CA, US
Owns end to end deployment processes and resources while managing relationships with target customers- Conduct needs analysis, data reviews, and service demonstrations Communicate via phone, email, face-to-face and web meetings with customers assisting and guiding them through the proposal and implementation process- Support a team of strategic consultants and work day-to-day on client service engagements- Consult and drive clients through appropriate engagement models including optimization, insight and strategic design, applying and leveraging multi-channel marketing industry expertise and customer experience best practices- Work with internal cross-functional teams providing leadership into the creation and management of marketing initiatives including customer acquisition, engagement, and retention strategies- Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels
Education
Anna University Chennai
Master's degree, Biotechnology
2008 — 2010
Arizona State University
Master of Business Administration - MBA
2010 — 2011
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