Srinivas Prakash Naik

Data Analytics Consultant - Business Analytics Group @Affine

Bellevue, WA, US

Data Analytics Lead at Activision (Call of Duty Mobile Analytics Team)I collaborate with Game Designers, Product Managers, Engineers, and co-developer partners to drive business impact through data insights. I effectively communicate findings to both technical and non-technical audiences and translate recommendations into actionable strategies for senior management.Key Achievements:Promotion Optimization: Partnered with a product manager to optimize a promotional event, leading to a 39%-57% increase in spending rates.Revenue Analysis: Led an AB test analysis for an engagement-based wallet promotion, resulting in a 23% increase in ARPU.Workflow Improvement: Streamlined the seasonal reporting workflow and implemented a checklist to ensure data accuracy.I manage an analytics team of 8, overseeing task delegation, business requirement translation, and the design of quantitative approaches to solve business problems.Previous Experience: Microsoft GDC RM Analytics Team: Helped design and implement digital marketing campaigns for customer onboarding, retention, and churn. Conducted pre- and post-campaign analyses, provided insights through AB testing, and automated KPI reporting with Power BI, reducing manual effort by 95%.Throughout my career, I\'ve led teams, built analytical frameworks, and provided actionable insights by leveraging SQL for data retrieval, cleaning, and transformation, and using statistical analysis to drive critical business decisions.

PES University

Bachelor of Engineering (BEng), Information science and engineering

University at Buffalo School of Management, The State University of New York

Master of Science - MS, Management Information Systems

HEIG-VD

Computer Science And Communication Systems(CSCS)