Seren Dural

Senior Product Manager @Skechers Türkiye

Istanbul, TR

Acting as a contact person in between Skechers Global Office, local teams and design office to create transparent and smooth communication.• Deciding on price ranges and target prices and the number of options to be designed at each price level and leads the production and design team and planning accordingly.• Advising on option and range plan of the apparel & accessory collection.• Collecting market intelligence on competitor brands with respect to product, pricing and sales channels.• Managing the touchpoints in the production process according to GTM strategy.• Ensuring cross functional coordination with relevant teams to monthly and annual revenue/profit commitments of the responsible categories.• Deeply analysing the trends for all seasons, to understand the key items and to create the most selling fashion collection/ category strategy suitable for the customers.

Ege University

Leather Engineering