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Serhat Üstebay
Product Development Manager @Skechers Türkiye
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WORK HISTORY
Product Development Manager @Skechers Türkiye
Managed the omnichannel operations of Skechers, Asics, Klaud, Brooks and Hunter brands within the OLKA Group, including online and offline channel integrations.Took Brooks Running\'s e-commerce operation live in Türkiye and managed all stages of the launch process.Took Hunter Boots e-commerce operation live in Türkiye and managed all stages of the launch process.Led the redesign and development of the Skechers mobile application, increasing the general user rating from 2.3 to 4.8 on appstore and playstore.Launched with the aim of increasing user engagement and developed brand-focused features such as podcast and suggest-win systems for Skechers and running club for Asics at OLKA Group.Shaped the brands\' product vision in line with company goals and customer needs. Defined annual and quarterly roadmaps and guided the teams accordingly.Managed multidisciplinary teams of 5+ people, including product owners, designers, and analysts. I also handled recruitment and mentoring processes.Encouraged a sustainable development culture by monitoring the teams\' performance based on OKRs and supported them in their career paths.Managed the product development process holistically with departments such as the IT, sales, growth, marketing and operation.Managed technical development processes in integration with product management as the manager of e-commerce software and IT teams.Managed feature development processes according to needs by deeply analyzing user behavior with UX research and prepared go to market strategy for new product or features to ensure successful launch.Continuously optimized product decisions through customer feedback and various customer research studies.Tracked product and feature metrics using Google Analytics, Firebase and similar tools to measure product performance.
EDUCATION
Yeditepe Üniversitesi
Master's degree
Yeditepe Üniversitesi
Bachelor's degree
SKILLS
ABOUT SERHAT ÜSTEBAY
I\'ve spent 10+ years building digital products from apps, payment systems to omnichannel…
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