Sean Chen

Brand Analytics Director, Respiratory & Immunology @AstraZeneca

Wilmington, DE, US

Managed a global team of four analytics professionals, provided management, coaching, and mentorship to enhance efficiency and innovation.• Supported the reporting and diagnosis of market and brand performance, delivering and executing on actionable insights to senior commercial leaders.• Conducted test/control analyses to measure effectiveness of various commercial / medical initiatives, providing insights for future optimization. • Piloted and implemented dynamic targeting as the inaugural brand across the portfolio, integrating HCP and patient segmentation, advanced predictive modeling, field insights, and promotional responsiveness, resulting in improved sales execution adherence and operational transparency.• Supported successful global positioning and launches of new indications through market landscape analysis, customer segmentation, targeting and KPI reporting.• Evaluated potential clinical opportunities through quantitative and qualitative analyses to inform investment decisions in early and late-phase clinical trials. • Designed and developed data products for the respiratory biologics franchise, ensuring consistency within the analytics team and among external data users, covering healthcare utilization metrics at patient, HCP and account level.• Served as a subject matter expert on commercial brand data, supported data consumption and brand initiative implementation across Commercial, Medical, Digital, Omni-channel Strategy, Contract Strategy. • Supported data acquisition strategy across the portfolio to maximize data potential, leading to improved operational efficiency and enhanced decision-making capabilities.

Temple University

Master of Science - MS, Information Science and Technology

Northwestern Polytechnical University

Bachelor of Science - BS, Aircraft Engine Design