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Scott Russell

CEO @Yaldi Marketing

Newport, RI, US
EMAILS
s••••••••@yaldimarketing.com
MOBILE NUMBERS
+14•••••••77

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WORK HISTORY

Dec 2016 — Present

CEO @Yaldi Marketing

Portsmouth, RI, US

Yaldi is a marketing strategy and services firm dedicated to delivering transformative marketing solutions that produce highly effective, measurable results for our valued clients. Our mission is to collaborate with clients to accelerate the speed of arrival to superior marketing strategies and their powerful execution. We achieve this by leveraging our vast industry experience, research acumen, multi-disciplinary marketing expertise, and proven strategic methodologies.

EDUCATION

N/A

Syracuse University

Bachelor's Degree, Psychology

SKILLS

Multi-Channel MarketingLead GenerationNegotiationMarketing ManagementEmail MarketingSalesMarketingPpcDemand GenerationInteractive MarketingChange ManagementBranding & IdentityStrategic ThinkingMarket PlanningProduct LaunchAccount PlanningBrand DevelopmentSegmentationOnline MarketingMarketing CommunicationsMobile MarketingIntegrated MarketingBrand ManagementMarketing StrategyProduct MarketingGo-to-Market StrategyMarketing ResearchOnline AdvertisingManagementEntrepreneurshipCorporate BrandingDigital MediaB2bDirect MarketingSocial Media MarketingStrategic PlanningBrand ArchitectureNew Business DevelopmentPublic RelationsBusiness Strategy

ABOUT SCOTT RUSSELL

Accomplished global marketing executive with a career distinguished by breadth of experience, caliber of qualifications and level of achievement in deploying marketing strategies that deliver results. Combine strong brand development, lead generation, online media and product launch expertise. Strategic thinker, talented writer and persuasive negotiator with exceptional communication and interpersonal skills. Respected leader, trainer and mentor with a solid commitment to employee development. Dynamic presentation and public speaking style.Career spanning agency, consulting and corporate marketing leadership roles with premier organizations including:AT & T Mobility, Carrier Corporation, Delta Dental, FedEx, GE, Honeywell, HTC, Intermec, Microsoft, Motorola, Oki DataSpecialties: Marketing Strategy and Planning, Marketing Research and Analysis, Brand Development and Management, Demand Generation and Lead Management, New Product Launch, Global Marketing Management, Customer Experience, Digital Strategy, Integrated Marketing Communication, Public Relations, Social Media

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