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Eugenia Erlij

Advisor @Change Logic

Princeton, NJ, US
MOBILE NUMBERS
+16•••••••01

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WORK HISTORY

Mar 2025 — Present

Advisor @Change Logic

Change Logic was founded by professors from Harvard and Stanford together with senior practitioners from McKinsey and IBM to help established companies execute the transformations their leaders know are necessary but often struggle to implement. The firm pairs world-class business school professors with experienced operators who work directly with CEOs and leadership teams to turn strategy into action, driving innovation, digital transformation, organizational alignment, and new business creation. Change Logic serves Fortune 500 companies across the Americas, Europe, and Africa.

EDUCATION

N/A

Columbia Business School

MBA, Marketing

N/A

Hopkins-Nanjing Center

Post Graduate Degree

N/A

University of Chicago

Bachelor of Arts (B.A.), History

SKILLS

MarketingDatabase MarketingProduct ManagementP&L ManagementLeadership DevelopmentBudgetsBusiness PlanningDirect MarketingProduct LaunchBrand DevelopmentSegmentationMarket AnalysisEmail MarketingLeadershipBrand ManagementCross-Functional Team LeadershipMarketing StrategyTeam BuildingManagementProduct DevelopmentStrategic PlanningChange ManagementCorporate DevelopmentKey Account ManagementSales ManagementBusiness StrategyTalent AcquisitionBenefit Cost AnalysisGap AnalysisTalent ManagementCrmStrategyNew Business DevelopmentCompetitive AnalysisContract NegotiationVendor ManagementReorganisation

ABOUT EUGENIA ERLIJ

Global marketing leader with record of driving growth through innovation in food & beverage, nutrition, and specialty chemicals. I’ve built marketing organizations, launched digital platforms, and created compelling value propositions to drive business growth. Bilingual in Spanish and experienced in leading global cross-functional teams, I bring a collaborative, data-driven approach to developing strategy, transforming customer engagement and delivering results.

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