Sarah R.

About Sarah R.

I lead digital content strategy and operations for household brands at scale, connecting product storytelling to measurable omnichannel growth. My focus: architecting content systems that are searchable, syndicated, and continuously optimized.• AI Search/GEO: Create generative-engine-ready content (FAQ/How-To schema, authoritative sources) to win citations in AI answers and retailer assistants; shift from clicks to “answer influence”• Content Strategy: Drive creative efficiency through holistic planning approach; increase conversion through effectiveness testing and continual optimization• Creative Operations: Standardize workflows and governance; reduce cycle time and rework with automation and cross-functional RACI• Syndication: Elevate eCommerce product page performance via data hygiene, strong content strategy, and retailer-specific requirement compliance; drive category visibility and conversion• DAM: Build taxonomies, governance, and API integration to move assets from “stored” to “activated”I enjoy partnering with cross-functional teams - Marketing, Visual Branding, IT & Master Data - to turn content into a growth engine.

Experience

1. Director of Digital Content & Operations

   Reynolds Consumer Products

   Mar 2023 — Present · Lake Forest, IL, US

Education

• Illinois State University

  Bachelor of Arts - BA, English

• The University of Texas at Austin

  Master of Arts - MA, Advertising

Skills

• Event Management
• Microsoft Office
• Sales
• Retail
• Marketing Communications
• Facebook
• Image Editing
• Creative Writing
• Photography
• Teamwork
• Time Management
• Social Media Marketing
• Powerpoint
• Digital Photography
• Fashion
• Research
• Microsoft Word
• Online Marketing
• Customer Service
• Advertising
• Lightroom
• Social Media
• Customer Satisfaction
• Event Planning
• Marketing
• Merchandising
• Social Networking
• Visual Merchandising