Sanish Goyal
Senior Automation Manager - Pega Ai @Haufe Group
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WORK HISTORY
Senior Automation Manager - Pega Ai @Haufe Group
Being a Pega Decision Consultant, I am leveraging Pega’s powerful AI-driven decisioning and the **Next-Best-Action (NBA)** framework to help deliver hyper-personalized, real-time customer experiences. By utilizing predictive analytics, machine learning, and decision strategies, I optimize customer engagement and drive meaningful outcomes. With the NBA framework, I ensure every interaction is timely, relevant, and value-driven. Excited to be at the forefront of innovation in decision management and customer-centric transformation!
EDUCATION
Sada Ram Bansal Senior Secondary School
High School
Hochschule für Angewandte Wissenschaften (HAW Kiel)
Master's Degree, Information Technology
Swami Vivekanand Institute of Engg. & Technology
Bachelor's degree, Information Technology
SKILLS
ABOUT SANISH GOYAL
With over 10 years of experience in CRM marketing, I am a seasoned professional known for driving customer engagement and loyalty. Specializing in CRM automation and multi-channel journey optimization, I consistently delivered innovative solutions that enhance customer experiences and achieve business goals.What sets me apart is a strong technical understanding, which enables seamless collaboration between marketing and technical teams. Acting as a bridge between these critical functions, I excel at translating business needs into actionable technical requirements and guiding projects to successful completion.Coupled with robust project management skills, I ensure the smooth execution of complex initiatives, from designing automated workflows to optimizing customer touchpoints across email, SMS, web, and other channels. This unique blend of technical and marketing expertise allows me to lead projects with confidence and precision, creating impactful, data-driven marketing campaigns.Committed to continuous learning and innovation, I am passionate about staying ahead in the dynamic CRM landscape to deliver measurable results and build lasting customer relationships.https://trailblazer.me/id/sgoyal100
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