Sandra Ferreira
Head of Offer & Portfolio Cross-industry Cross-geo Markets @Capgemini Engineering
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WORK HISTORY
Head of Offer & Portfolio Cross-industry Cross-geo Markets @Capgemini Engineering
Aveiro, PT
Manage, define and control overall and cross industry offering (32 main offers) to local and international market (EMEA, North America, APAC).• Add value in writing complex project proposals / Presentations cross industry (~30 clients leads): Telecom & Media, Automotive, Aerospace, Life Sciences, Energy & Utilities, Rail, Transport, Ind. Manufacturing, Semiconductor, Tech, Finance.• Create different knowledge management materials such as Engineering Competences, Industry Offers (4 new offers), Case Studies & Success Stories (~50 references annually), Assets and Accelerators (~10), R&D projects (~10 projects), delivery and engineering processes.• Leading Go-To- Market actions plan to promote offers and engineering competences towards industry and clients\' needs.• Support to sales and presales team on offer definition and roadmap, on strategic meetings and on customer requests related with company expertise and experience.• Manage and promote fortnightly offer sales awareness sessions (22 annually), with focus on Portuguese GEO Engineering competences towards industry needs.• Write and manage monthly newsletters to communicate to internal stakeholders: Top News, Offerings, Case Studies, Wins, Thought leadership (12 annually).• Build and support Marketing initiatives and strongly contributing to promote strategy, portfolio and messages to reach markets and clients (videos, flyers, social media news, congresses, events).• Transform technical and complex tech domains into knowledgeable and powerful contents to assertively reach industry and client needs, by effectively making the bridge between operations, delivery units and sales.• Plan and execution of new strategies to increase sales.• Develop excellent working knowledge of industry trends and improvements in processes.• Identify issues, analysis information, and provide solutions to problems thrived in fast-paced environment with energy and enthusiasm.
EDUCATION
I.P.A.M. (Higher Institute of Marketing Management)
Degree in Marketing Management
ISEG - Lisbon School of Economics & Management
Master in Economics and Management of Science and Technology
ABOUT SANDRA FERREIRA
I am an offer leader with a deep passion for technology, science and nature, driven by the belief that life is a continuous journey of knowledge, fueled by perseverance and respect for individuals. My work ethos is characterized by autonomy, discipline, and a hands-on approach, complemented by dynamic enthusiasm and a high level of trustworthiness. I excel in managing stress and pressure, consistently addressing unforeseen challenges with an objective and pragmatic attitude. My ability to identify issues, analyze information, and provide solutions has been honed in fast-paced environments, where I thrive with energy and enthusiasm. I am deeply passionate about helping my team and others grow and succeed, within a digital connected environment, finding great satisfaction in contributing to their achievements. Sustainability is a core value in my professional and personal life. I am fully dedicated to reducing carbon footprint, protecting biodiversity, upholding ethical principles, and promoting equal human rights. These values guide my day-to-day actions and influence my leadership approach. Thank you and hope meet you one of these days!
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