Sabrina C.

About Sabrina C.

As a results-driven digital marketing leader with extensive experience in scaling global paid campaigns across a range of platforms—Facebook, Google, Instagram, LinkedIn, Pinterest, and more—I specialize in driving customer acquisition, performance optimization, and ROI across diverse regions including the DACH, UK, APAC, and USA.I have a proven track record of managing high-impact projects, from the implementation of marketing automation solutions to website relaunches and customer journey optimizations. My expertise lies in closely collaborating with cross-functional teams—including BI, UX, mobile app development, and external partners—to drive measurable results in both B2C and B2B environments.With a strong focus on performance marketing, LTV, and ROAS, I continuously innovate strategies to improve online experiences and drive revenue growth. Whether it\'s optimizing social media and display campaigns or leading international expansion through paid digital channels, I am passionate about creating data-driven solutions that resonate with customers and align with business goals.

Experience

1. Fiskars Group

   Present

Education

• Griffith University

  Semester abroad

  2006 — 2006

• IATA - International Air Transport Association

  Diploma in Aviation Studies, Aviation/Airway Management and Operations

  2011 — 2013

• Hochschule Magdeburg-Stendal

  Diplom Betriebswirtin, Business Administration and Management, General

  2004 — 2009

• DAA

  SAP ERP ( SAP ECC 6.0)

  2009 — 2009

• The Institute of Direct and Digital Marketing

  IDM Professional Diploma in Digital Marketing, Digital Marketing

  2014 — 2015