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Michael Larsson
Sales Director, Nordics @Fiskars Group
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WORK HISTORY
Sales Director, Nordics @Fiskars Group
Stockholm, SE
Full P&L ownership with overall responsibility for commercial performance and market development across Fiskars Group – Vita’s brand portfolio in the region.Leading the Nordic commercial organization across multiple countries and channels to ensure strong execution of strategic priorities and long-term value creation.• Define and execute the commercial strategy across wholesale, D2C, retail, and e-commerce channels.• Lead and develop a cross-country commercial organization, building high-performing teams and a performance-driven culture focused on execution and results.• Drive commercial excellence and transformation initiatives, optimizing go-to-market models and organizational effectiveness.•Lead and empower the Nordic sales team to build and develop strategic customer partnerships with key Nordic accounts.• Ensure strong cross-functional alignment with marketing, supply chain, finance, and category management to maximize commercial impact and operational performance.• Represent the Nordic business in regional leadership forums, contributing to strategic planning and long-term business development initiatives.
EDUCATION
IHM Business School
Marknadsekonom DIHM / Diploma in business administration, Business Management, Strategic Marketing and Operations Management & Leadership
Kristianstad University
Single courses, Business/Managerial Economics and Commercial Law
SKILLS
ABOUT MICHAEL LARSSON
I am a strategic and results-driven leader with a strong track record of leading successful business transformations, implementing winning strategies and developing high performing teams. With deep expertise in the Nordic market, I excel in turning vision into execution that deliver measurable impact across sales, marketing and operations.My leadership approach is grounded in clarity, collaboration, empowerment, and accountability. I am skilled at shaping organizations for future growth by embedding customer-centric mindsets, creating clear go-to-market models, and aligning cross-functional teams behind shared goals. Whether restructuring teams, leading market repositioning, or driving omnichannel development, I bring both strategic foresight and operational discipline to achieve long-term success.I thrive in international, brand-driven environments where ambition, clarity, and execution come together to deliver exceptional business results.I hold a Diploma in Business Administration from IHM Business School, emphasizing expertise in Business Management, Strategic Marketing, and Leadership.
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