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Director, Strategic Client Relations @HSA Bank, a division of Webster Bank, N.A.
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WORK HISTORY
Director, Strategic Client Relations @HSA Bank, a division of Webster Bank, N.A.
Milwaukee, WI, US
EDUCATION
Lubar College of Business
BBA, Marketing, Finance and Spanish
Brookfield East
High School, High School Diploma
SKILLS
ABOUT RYAN ZAAR
Results-oriented global branding, employee benefits, FinTech, growth and advertising strategist with extensive experience. Collaborative team builder with expertise in: brand management, marketing communications, client management, advertising, shopper marketing and research on agency, client and supplier environments. Expertise in developing impactful insights, campaigns and strategies for B2B and B2C audiences. Experience managing strategic, complex projects in a matrix environment concurrently including employee benefits transitions/onboarding, global research, advertising and branding initiatives, along with a fluency in Spanish. A top performer and self-starter who strives to exceed expectations and produce results. Specialties: Brand positioning, new product development, brand equity, employee benefits, CDHP products, client management, focus group moderation, strategic planning sessions, developing creative briefs, agency/vendor management, advertising strategies, creative development, project management, retail marketing, sales collateral, sales enablement, SEM, team building, migration communications and mentoring
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