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James Roney
Growth Enablement Manager @HSA Bank, a division of Webster Bank, N.A.
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WORK HISTORY
Growth Enablement Manager @HSA Bank, a division of Webster Bank, N.A.
EDUCATION
Michigan State University
Bachelor of Arts, Mass Media Communication & Public Relations
SKILLS
ABOUT JAMES RONEY
What’s the most powerful question you can ask someone? I would argue it’s this: “Why?”“Why did you buy that?”“Why did you choose our competitor?”“Why do you feel that way?”“Why did you start doing this in the first place?”It seems like such a simple question, but it’s not. Beneath “why?” lies miles of wants, needs, motivations, rationalizations, beliefs, and more. For these reasons, in my career the “Why?” question has become a source of inspiration and meaning.In practice, I like to describe myself as a \"dot connector\". Over 15+ years, I\'ve gained a broad set of skills spanning strategic communication, community outreach, sales, marketing strategy, customer research, and insights. I\'ve brought all of these skills to bear on my journey to becoming a passionate marketer and insights professional. I\'ve found high-impact insights from face-to-face customer interactions, and from analyzing rows and rows of data, and helped every place I\'ve worked to increase share, market more effectively, and become more customer-centric.
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