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Ryan Keeler
Global Marketing Process Owner @Intel
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WORK HISTORY
Global Marketing Process Owner @Intel
Portland, OR, US
Managing Intel\'s Marketing processes for Global Talent Acquisition. Includes jobs.intel.com (.co.il and.cn), global email automation, marcom channel optimization and web analytics. Working with the 4 global regions to evolve and optimize these processes- Relaunched jobs.intel.com, jobs.intel.co.il and jobs.intel.cn on a new content management system- Relaunched jobs.intel.com again as the Career Website Workstream lead on Project Nexus, a project that simplified Talent Acquisition\'s tech stack- Led and managed the project to launch Intel Talent Acquisition\'s first email marketing program, then coordinated three regional business analysts to administer it- Redeployed Google Analytics on the new ATS-integrated website, designed and built a suite of reports to get stakeholders on a self-service analytics model to speed up decision making- Engineered a new analytics subprocess to enable full-funnel application analytics for the first time- Engineered a new analytics subprocess to map down-funnel application stages (manager screen, interview, hire) to marketing channels (web traffic sources).
EDUCATION
Technical University of Munich
Master of Science (M.Sc.), Consumer Affairs (2018 Name Change: Consumer Science)
The University of Texas at Austin
Bachelor of Science, Advertising; TexasMedia Advanced Program
Texas McCombs School of Business
Bachelor of Business Administration, Marketing
SKILLS
ABOUT RYAN KEELER
Strategist. Analyst. Experimenter. Marketer. 18+ years of experience in web, marketing and analytics on the product side and talent side of the tech industry. I\'ve managed three corporate websites (launched two of them), deployed and administered Google Tag Manager/Analytics from the ground up, launched a corporation\'s first email marketing program, led a project team to consolidate a corporate \"tech stack\" from three tools (ATS, CRM, Website CMS) down to one while retaining all three capabilities, and more. Have a look at my experience for the
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