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Business Development Director @Mintel
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WORK HISTORY
Business Development Director @Mintel
Chicago, IL, US
Mintel provides marketing intelligence for businesses looking to advance and improve their acquisition and customer communication strategies. Our unique online platform allows for a comprehensive solution, from state-of-the-art logistics and quality control through recognized industry thought leadership, in order to impact our client’s business.
EDUCATION
Carthage College
Bachelor's degree, Marketing
ABOUT RYAN SMITH
I help new business clients understand how to gain a competitive advantage through our multiple research segments. These niche research segments include competitive marketing analysis and engagement metrics, market sizing and segmentation, primary research on consumer attitudes and behaviors, business implications due to patterns/shifts in consumer behavior, and global exploration of how brands are responding through innovative services and engagement strategies.
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