Ryan Blair

Senior Product Manager @LATICRETE International

As Senior Product Manager I develop the 3 year product strategy for our $75MM line of Grout and Sealant products by combining company financial goals with interpretation of designated macro & micro trends including annual demand forecasts for respective products. Evaluate current product mix and competitive product portfolio, define product requirements for new product additions and provide product deletion proposals. Gather, analyze and report market intelligence and progress against annual goals for sales, market share and ROI. Develop and evaluate the success of regional and national sales promotions and other promotional efforts.