Ryan Blair
- Role
- Senior Product Manager at LATICRETE International
- Location
- Orange, CT, US
- LinkedIn followers
- 500 followers
About Ryan Blair
Brand Development • Product Innovation & Differentiation • Channel…
Experience
Senior Product Manager
Apr 2012 — Present
As Senior Product Manager I develop the 3 year product strategy for our $75MM line of Grout and Sealant products by combining company financial goals with interpretation of designated macro & micro trends including annual demand forecasts for respective products. Evaluate current product mix and competitive product portfolio, define product requirements for new product additions and provide product deletion proposals. Gather, analyze and report market intelligence and progress against annual goals for sales, market share and ROI. Develop and evaluate the success of regional and national sales promotions and other promotional efforts.
Skills
- Packaging
- Brand Development
- Sales Management
- Marketing Communications
- Retail
- New Business Development
- Market Analysis
- Product Development
- Sales Operations
- Marketing Research
- Marketing Management
- Customer Insight
- Product Management
- Direct Marketing
- Multi-Channel Marketing
- Trade Shows
- Purchasing
- Marketing
- Product Marketing
- Sales Process
- Product Launch
- Marketing Strategy
- Channel Partners
- Key Account Management
- Market Planning
- Advertising
- Project Management
- Team Building
- Channel Management
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Training
- Merchandising
- Competitive Analysis
- Pricing
- Consumer Products
- Market Research
- Channel Marketing
- B2b
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