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Ross Coelet
Senior Account Executive @Roku
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WORK HISTORY
Senior Account Executive @Roku
Santa Monica, CA, US
Global Strategic Sales Partner | The Walt Disney Company PortfolioDisney TV • Walt Disney Studios • ESPN • Disney Streaming ServicesRoku AI AmbassadorExceeded annual quota with team-best year-over-year revenue growth, securing record-breaking upfront investment commitments from executive client and agency stakeholders.Expanded account revenue streams by introducing new ad solutions—including programmatic video—while developing an always-on media strategy that doubled average deal size (+100%).Generated new pipeline by identifying new revenue streams, resulting in multi-million-dollar incremental revenue and cross-portfolio adoption of emerging ad products.Partnered with Roku’s Product, Data Science, and Engineering teams to pilot alpha ad tech products, delivering advertiser results and actionable insights that shaped the product roadmap.Led the creation and rollout of Roku’s Media & Entertainment go-to-market strategy for ROAS-based buying, including sales enablement, competitive analysis, and performance modeling.Drove full-funnel, data-driven campaigns for marquee entertainment brands, orchestrating holistic platform partnerships with Marvel Studios (Agatha All Along), Gracie Films (The Simpsons), and Lucasfilm (Andor).Built and maintained C-level relationships across client and agency partners, delivering strategic account plans that aligned business objectives with measurable advertising outcomes.
EDUCATION
Chapman University
B.S, Business Administration; Marketing
SKILLS
ABOUT ROSS COELET
I’m a global enterprise sales executive with 15 years in digital media and technology, driving exceptional revenue growth for the world’s most demanding media and entertainment brands. My career centers on turning technology shifts into client advantage—from the rise of social media and the creator economy to the transformation of connected TV advertising and the emerging power of AI. I combine data-driven measurement expertise with a consultative, product-savvy sales approach, partnering with cross-functional teams to launch new ad-tech solutions and scale multimillion-dollar investments. Known for exceeding quota, accelerating client ROI, and shaping go-to-market strategies, I help Fortune-level partners capture audiences and define the next era of digital advertising.
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