Kelsey D.
Sales Content Manager, Brand Studio @Roku
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WORK HISTORY
Sales Content Manager, Brand Studio @Roku
Los Angeles, CA, US
Provided creative concept, ad copy, and content curation for sponsored collections, which generated eight figure revenues in 2023 and 2024. Campaigns were not only successful by client KPI’s, but became Roku Case Studies/Best Practices - Liaised with internal Acquisition team and external studio partners to ensure licensing terms and sponsorship requirements were adhered to by the ad sales organization- Collaborated with Ad Sales Operations and Design to launch hundreds of campaigns across the product suite for Roku sponsors, ensuring compliance with studios/broadcast partners- Provided sales strategy and day to day support to ad sellers in outbound pitches, RFP responses, and objection handling- Partnered cross functionally to optimize commercial operations across the organization.
EDUCATION
University of Maryland College Park
Bachelor of Arts (B.A.)
New York University
Summer Publishing Institute
SKILLS
ABOUT KELSEY D.
Content strategist, writer, and marketer. History of cutting through ambiguity to…
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