Roger White
Sales Executive
- Role
- Gm National Sales at Yp, The Real Yellow Pages
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Roger White
A seasoned media sales executive servicing national and large regional accounts. With 25+…
Experience
Gm National Sales
May 2011 — Present · San Diego, CA, US
Responsible for Digital Sales exceeding $76M annually thru Certified Marketing Representatives, General Agencies, Digital Agencies and direct to national and large regional clients. Lead a team of 6 Sales Executives to double digit growth 2 of the last 3 years.YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. YP\'s flagship consumer brands include the popular YPSM app and YP.com, which are used by more than 70 million visitors each month in the U.S. and The Real Yellow Pages® directory. YP has been powering marketing solutions for local businesses for over 100 years and has evolved from the phone book into a digital marketing powerhouse. The combination of YP’s Get Online, Get Found solutions, the YP Local Ad Network and YP’s cross-platform search, display and direct mail advertising solutions makes YP a true marketing services agency for local businesses looking to grow their business. YP, the even-more-powerful Yellow Pages. YP can do that.
Education
University of Kentucky
Bachelor of Business Administration (BBA), Business Administration and Management, General
1975 — 1977
Pepperdine Graziadio Business School
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
1992 — 1994
Austin Peay State University
N/A, Business Administration and Management, General
1973 — 1974
Skills
- Strategic Planning
- Negotiation
- Advertising
- Digital Marketing
- Sales Management
- Online Advertising
- Online Marketing
- Marketing Strategy
- Online Lead Generation
- Business Coaching
- Sales Coaching
- Digital Sales
- Sem
- Marketing
- Mobile Marketing
- Public Speaking
- Leadership
- Sales Presentations
- Crm
- Direct Marketing
- Lead Generation
- Account Management
- Professional Mentoring
- Presentation Coaching
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