Roberto Ricossa

Regional Vice President - Latin America @F5

Fort Lauderdale, FL, US
EMAILS
r••••••••@f5.com
MOBILE NUMBERS
+19•••••••93

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WORK HISTORY

Aug 2016 — Present

Regional Vice President - Latin America @F5

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Miami, FL, US

EDUCATION

1988 — 1992

Universidad Iberoamericana, Ciudad de México

Bachelor in Science, Industrial Engineering

SKILLS

MarketingProduct ManagementSalesBusiness AlliancesBusiness StrategyStrategyLoyalty ProgramsMarket PlanningMarketing ManagementChannel MarketingTelecommunicationsDemand GenerationChannel ManagementIntegrated MarketingStrategic PartnershipsMulti-Channel MarketingStrategic PlanningChannel PartnersProgram ManagementCross-Functional Team LeadershipMarketing StrategySolution SellingBusiness PlanningSEOCreative Problem SolvingEnterprise SoftwareGo-to-Market StrategySales ManagementProduct MarketingInnovative ThinkingLeadershipManagementChannelAdvertisingInternational SalesMarketing Communications

ABOUT ROBERTO RICOSSA

As the Regional Vice President - Latin America at F5, a global leader in cloud and security solutions, I oversee the overall business performance and growth strategy for the region, leading a team across sales, channel management, and marketing functions. With nearly 30 years of experience in the technology industry, I have successfully built and expanded F5\'s presence and market share in Latin America, securing new customers and partners, and delivering exceptional value and service to our clients. I am passionate about driving innovation and promoting diversity in the technology sector, as evidenced by my recognition as one of the most influential Hispanics in the field by the HITEC 50 award, and my active participation in various industry events and forums as an international public speaker. I also leverage my coaching and mentoring skills to develop and empower high-performance teams, fostering a culture of collaboration, excellence, and inclusion. My vision is to continue to advance F5\'s mission of enabling our customers to achieve their digital transformation goals, while creating a positive impact in the communities we serve.

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