Roberto Ricossa

Sales Vice President | Business Leader | Team Builder | Coach & Mentor | International Public Speaker

Role: Regional Vice President - Latin America at F5
Location: Fort Lauderdale, FL, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Roberto Ricossa

As the Regional Vice President - Latin America at F5, a global leader in cloud and security solutions, I oversee the overall business performance and growth strategy for the region, leading a team across sales, channel management, and marketing functions. With nearly 30 years of experience in the technology industry, I have successfully built and expanded F5\'s presence and market share in Latin America, securing new customers and partners, and delivering exceptional value and service to our clients. I am passionate about driving innovation and promoting diversity in the technology sector, as evidenced by my recognition as one of the most influential Hispanics in the field by the HITEC 50 award, and my active participation in various industry events and forums as an international public speaker. I also leverage my coaching and mentoring skills to develop and empower high-performance teams, fostering a culture of collaboration, excellence, and inclusion. My vision is to continue to advance F5\'s mission of enabling our customers to achieve their digital transformation goals, while creating a positive impact in the communities we serve.

Experience

Regional Vice President - Latin America
F5
Aug 2016 — Present · Miami, FL, US

Education

Universidad Iberoamericana, Ciudad de México
Bachelor in Science, Industrial Engineering
1988 — 1992

Skills

Marketing
Product Management
Sales
Business Alliances
Business Strategy
Strategy
Loyalty Programs
Market Planning
Marketing Management
Channel Marketing
Telecommunications
Demand Generation
Channel Management
Integrated Marketing
Strategic Partnerships
Multi-Channel Marketing
Strategic Planning
Channel Partners
Program Management
Cross-Functional Team Leadership
Marketing Strategy
Solution Selling
Business Planning
SEO
Creative Problem Solving
Enterprise Software
Go-to-Market Strategy
Sales Management
Product Marketing
Innovative Thinking
Leadership
Management
Channel
Advertising
International Sales
Marketing Communications

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