Rick Dicecca
Global Makeup Artist, Brand Ambassador and Training & Product Development, Artistry Beauty @Amway
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WORK HISTORY
Global Makeup Artist, Brand Ambassador and Training & Product Development, Artistry Beauty @Amway
New York, NY, US
Guide Artistry’s global cosmetics education, marketing and product development teams to improve makeup skills of distributors, increase selling confidence and expand sales.• Created and maintain Artistry’s Signature Beauty training curriculum in collaboration with the brand’s education and marketing teams. − Launched training curriculum through global rollout to Artistry distributors. − Provide routine updates to the curriculum along with related training.• Analyze makeup trends and provide recommendations to support education, marketing and product development.• Contribute to development of new products and lines reflecting current color trends and advanced formula technologies to create beautifully wearable products in modern shades, textures and finishes.• Develop education and training guidance, including face charts and makeup application techniques and tips, to support rollout of seasonal color collections and new products. • Engage Artistry’s three million-plus global distributors around the brand’s seasonal color collections and products at national and international meetings and seminars.• Participate in various press and promotional activities, including desk sides with beauty editors and photo/video shoots for training materials and advertising campaigns.• Provide commentary on Artistry products and current trends through social media, including Instagram, Twitter and Facebook.• Create makeup looks for actress Teresa Palmer, Artistry’s celebrity face for global advertising and product promotion collateral materials.• Traveled globally to relaunch Satinique – Amway’s premium haircare brand – and introduced the updated product line to top distributors.
EDUCATION
Aesthetics Technology Institute, Boston, Massachusetts
Certificate Program, Aesthetics
Blaine Institute, Boston, Massachusetts
Certificate Program, Cosmetology
SKILLS
ABOUT RICK DICECCA
Combining beauty sales education, makeup artistry, training expertise and brand leadership in the cosmetics and skin care industries, my keen insights into customers’ beauty aspirations and fashion trends have contributed to sales growth and success for a range of luxury brands. My inputs have defined and refined new products and categories, and I have led the development of education and training curricula for sales forces worldwide. With extensive experience managing teams and designing and leading successful promotional events for the beauty industry globally, I am a dynamic public speaker and a compelling brand ambassador, serving as an industry expert on makeup trends and techniques in print, video and social media.
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