Rich Correia

Experience

1. Product Marketing Director

   NiCE

   Jul 2015 — Present

   Manage the product marketing team- Facilitate the strategic direction of portfolio and individual product applications with the product management team- Lead the demand generation process to produce quality leads (QL) through a combination of content, market communications (webinars and other channels), effective product positioning, targeted events (speaking opportunities) and digital marketing- Assist the global sales teams with the right content, training, and guidance to be successful- Collaborate with global management and sales teams to establish the successful execution of strategic and tactical marketing plans for all products and services- Control the budget and go-to-market strategy for the portfolio- Create and develop a product messaging strategy that resonates with the target customer groups- Partner with product management teams to distill key functionality and benefits into differentiated product messaging- Work with Product Management (encompassing market trends, customer requirements, and competitive factors) to impact the product roadmap, feature gaps, and customer queries- Organize and carry out new product launch activities using tools and approaches to maximize market and sales impact. Collaborate with the sales organization to ensure they are properly informed about the details, messaging, sales tools, pricing, and release schedules of the product- Oversee ad/media, digital and social marketing channels to reach target market segments- Push brand awareness and thought leadership through trade and industry events- Determine, estimate, and respond to industry and competitor trends and initiatives. Manage the collection of the marketing data of competitors/industry, arrange the related marketing metrics and provide timely updates to the management team

Education

• University of Rhode Island

  Bachelor of Science - BS, Mechanical Engineering

• Southern Methodist University

  Master of Business Administration - MBA, Business Administration and Management, General

  1996 — 1998

• Southern Methodist University

  Master's degree, Communication, General

  2000 — 2002