Revie Revie

National Manager Special Channel @PT. Central Proteina Prima, Tbk

Jakarta, ID

As National Manager for Special Channel, I led the strategy, execution and performance management of two key premium pet food brands: Kitchen Flavor and Nature Bridge. My role focused on driving sustainable growth, strengthening distribution channels, and building strong customer relationships across Indonesia.Key Responsibilities: • Developed and executed national sales strategies tailored for special channels, optimizing performance across both product lines. • Managed and grew partnerships with key distributors, retail chains, and specialty outlets, ensuring strong product visibility and availability. • Analyzed market trends and consumer insights to position Kitchen Flavor and Nature Bridge competitively. • Led a sales team with a focus on performance monitoring, coaching, and capability building to deliver monthly and annual targets. • Designed and implemented promotional programs and channel-specific activations to increase brand awareness and customer engagement. • Collaborated with cross-functional teams (marketing, supply chain, finance) to ensure seamless execution and profitability. • Reported directly to senior management on P&L, sales growth, and market development initiatives.Key Achievements: • Strengthened Kitchen Flavor’s position as a leading fast-moving brand in the pet food market. • Improved Nature Bridge’s market presence through focused channel development and targeted sales strategies. • Delivered consistent double-digit growth in special channels despite a competitive landscape.

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