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Renato Borducchi
Executive Director of Marketing & Sales @Indústrias Anhembi Ltda
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WORK HISTORY
Executive Director of Marketing & Sales @Indústrias Anhembi Ltda
Sao Paulo, BR
EDUCATION
Insper
Executive MBA
ESPM Escola Superior de Propaganda e Marketing
Specialization
Fundação Getulio Vargas
Postgraduate
FACESP | Faculdade de Ciências Econômicas de São Paulo
Degree
ABOUT RENATO BORDUCCHI
Senior Marketing, Sales & Operations Executive, over 35 years of experience, he works with Structuring, Turnarounds and Scale Up of businesses, leading fronts for Sales Strategy, Marketing Strategy (Communication & Products), and Operations Efficiency, defining from the strategic planning of organizations, to Mapping the Customer Journey, accelerating Digital Transformation, Portfolio Diversification and Performance. With consolidated experience in business development, he builds and develops strategic and commercial plans, manages P&L, monitors commercial evolution (focusing on channel strategy VS commercial efficiency), develops strategic partnerships and client relationships, including major brands such as Atacadão, Assaí, Carrefour and GPA. With focus in innovation, he leads marketing teams for product structuring, offer strategy, communication planning (ON and OFF), building segment value propositions, and market intelligence (focused on Consumer Insights), as well as building digital journeys focused on the customer experience. He is also a leader in trade marketing strategy, especially for retailers, strategically positioning products at the POS and accelerating the performance of sales teams. Addition to experience, ed the Operations/Manufacturing, Supply Chain & Procurement areas, defining the strategy for Production, Logistics/Transport and Purchasing Strategies. He worked at PwC, one of the \"Big Four\" in the market, for 14 years, his last position being Project Manager. Stands out for structuring the Banco Credicard project at Orbitall, leading all the fronts for the bank\'s setup in Brazil. Currently holds the position of Marketing and Sales Director at Indústria Anhembi, as well as the position of Vice-President of the Brazilian Association of Cleaning and Related Products Industries (ABIPLA). Degree in Economics, with specializations in Projects (FGV), Marketing (ESPM), and an Executive MBA from Insper. Results-oriented and leadership-oriented, supports companies in building high-performance teams and brands
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