Renata Evans

Vice President of Retail at Yogi Bear\'s Jellystone Park Camp-resorts @Camp Jellystone - Franchisor Of Jellystone Park Camp-Resorts

Cincinnati, OH, US

Lead all aspects of corporate retail operations for Jellystone Park™ Camp-Resorts, including product development, buying, merchandising, visual collateral, distribution, and inventory control.• Oversee the design, production, warehousing, and delivery of 600+ exclusive products annually across categories such as plush, apparel, toys and drinkware.• Collaborate with Warner Bros. and third-party vendors to create custom licensed merchandise featuring Yogi Bear™ and brand characters; new product introductions which accounts for 35% of system revenue.• Achieved 119% sales growth since 2019, achieving record-breaking sales for four consecutive years.• Provide strategic retail guidance to 75+ franchisees on inventory planning, store design, merchandise execution, and sales optimization.• Travel nationally to present seminars, lead workshops, and consult directly with parks and vendors to elevate merchandising programs and drive ancillary revenue.• Oversee retail team performance, annual budgets, and long-range growth initiatives.• Introduced a custom fixture program that increased brand visibility and improved store performance; 75% of participating parks reported increased revenue per camper night.• Collaborated with MorePro and SAGE to modernize the online camp store, enabling real-time inventory tracking and streamlined system integration.

Wright State University

Bachelor of Science in Business