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Regina Silva
Business Development Leader @Informa
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WORK HISTORY
Business Development Leader @Informa
EDUCATION
USP - Universidade de São Paulo
International Business, International Relations and Affairs
USP - Universidade de São Paulo
MBA Strategic Business and Market Management, Business, Management, Marketing, and Related Support Services
Centro Universitário SENAC
Bachelor of Business Administration - BBA, Foreign Trade
ESPM Escola Superior de Propaganda e Marketing
Master of Business Administration - MBA, Marketing
Instituição de Ensino FIPE
Especialization - Business Management for Events, Business, Management, Marketing, and Related Support Services
USP - Universidade de São Paulo
Master of Strategic Management and Market, Business, Management, Marketing, and Related Support Services
Grafton College
General English, English
USP - Universidade de São Paulo
MBA Strategic Management and Market , Business, Management, Marketing, and Related Support Services
Everest School
Language Course, Academic English
ABOUT REGINA SILVA
Strategic Event Director and Business Development Leader with over 22 years of international experience delivering large-scale events and premium experience ecosystems across LATAM, Europe, and North America.Proven track record leading complex event portfolios, driving revenue growth, managing global stakeholders, and executing high-impact international events aligned with world-class standards. Currently leading business development initiatives at Informa Markets and previously Portfolio Director at Fiera Milano Brasil, with full ownership of portfolio performance, strategy, and execution.Certified in Exhibition Management (CEM) with strong expertise in stakeholder management, event operations, and experience innovation.CORE COMPETENCIES• Strategic Event Leadership and Mega Event Execution• Business Development and Portfolio Growth• International Stakeholder and Partnership Management• Premium Experience and Hospitality Programs• Event Operations, Governance, and Risk Management• P&L Ownership, Budget Management, and Financial Performance• Cross-functional Leadership and Team Management• Global Event Strategy and Experience Design• Vendor, Production, and Operational Coordination• International Market Expansion and Strategic PartnershipsFluent in Portuguese. Advanced in English and Spanish
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