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Rawinia Newton

Head of Operations & Delivery @Cartology New Zealand

Auckland, NZ
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

Head of Operations & Delivery @Cartology New Zealand

Auckland, NZ

Cartology is Woolworths New Zealand\'s retail media business, providing data-driven marketing solutions that connect FMCG brands with customers throughout their shopping journey. As Head of Operations & Delivery, I lead a high-performing team responsible for campaign management, brand compliance, and operational excellence, ensuring exceptional client service and driving revenue growth. Key Responsibilities:• Leadership & Collaboration: As a member of the Cartology NZ Senior Leadership team and the Cartology Australia Group Operations and Delivery Leadership team, I contribute to strategic planning, operational alignment, and best practice sharing across the broader Cartology and Woolworths Group.• Team Leadership: Lead and mentor a team of 11 talented individuals across operations and delivery.• Campaign Management: Oversee end-to-end campaign management for a diverse portfolio of clients, ensuring on-time, in-full, and accurate delivery of all marketing campaigns across various channels (including in-store, digital, and off-network). • Brand & Compliance: Ensure all campaigns adhere to brand guidelines and meet regulatory requirements. Work closely with legal and compliance teams to mitigate risk and ensure adherence to industry standards. • Operational Excellence & Efficiency: Oversee all aspects of Operations and Delivery, ensuring seamless execution of marketing campaigns and exceeding client expectations. Focused on optimising resource allocation, minimizing COGS, and implementing efficiencies to maximize profitability. • Stakeholder Management: Collaborate effectively with diverse stakeholders, including internal teams (e.g, Sales, Merchandise, Operations, Legal), clients, suppliers, and agencies, to achieve strategic objectives.• Innovation & Growth: Drive innovation in in-store media formats, including placement, hardware, production, logistics, and execution.

EDUCATION

2012 — 2012

Institute of Directors in New Zealand

Governance Essentials

2019 — 2019

MiniMBA

Mini MBA, Marketing

N/A

Massey University - Te Kunenga ki Pūrehuroa

Executive Master in Business Administration (MBA)

SKILLS

SponsorshipMobile MarketingTelevisionBroadcast TelevisionIntegrated MarketingNew MediaSalesMedia PlanningAdvertising SalesContent StrategyMedia SalesOnline AdvertisingDigital MediaBroadcastAdvertising

ABOUT RAWINIA NEWTON

I\'m a senior executive with 20+ years of experience driving revenue growth and building high-performing teams across diverse industries, including media, retail, sports, and data. My expertise spans sales leadership, operations, marketing, strategy, stakeholder engagement, and financial management. At Cartology New Zealand, I lead Operations & Delivery, enabling data-led marketing solutions for FMCG brands. I\'m passionate about developing innovative media formats and fostering a customer-first approach, supporting Woolworths NZ\'s strategic objectives. This role builds upon my extensive background in media leadership at Sky NZ, where I consistently exceeded revenue targets, even in declining markets, and spearheaded initiatives that significantly improved customer engagement and satisfaction. Beyond my corporate roles, I volunteer in the community. I serve as an Independent Director and Chair of the Funding Sub-Committee for Netball Northern Zone, contributing to the growth and development of netball from grassroots to high-performance levels. My experience also includes program delivery management for Look Good Feel Better NZ, where I focused on stakeholder engagement and marketing strategy. I hold an Executive MBA from Massey University, further enhancing my strategic thinking and business acumen. I\'m a results-oriented leader who thrives in challenging environments and is passionate about coaching and mentoring the next generation of leaders. I believe in the power of knowledge sharing and communication to empower teams and achieve exceptional results.

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