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Regional Customer & Channel Marketing @Campari Group
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WORK HISTORY
Regional Customer & Channel Marketing @Campari Group
Kolkata, IN
Executed brand activations across on-trade and off-trade channels, significantly driving sales and market share• Led BTL activations and bar staff training to enhance brand visibility and compliance• Collaborated with cross-functional teams for seamless activation calendar execution• Built strong relationships with bartenders, consumers, and agencies to drive brand engagement & loyalty• Managed project timelines and budgets, ensuring efficient resource allocation for activations• Conducted trade visits and competitor analysis to maintain market relevance and optimize brand strategy
EDUCATION
Indian Institute of Social Welfare and Business Management
Master of Business Administration - MBA
Heramba Chandra College (South City Day)
Bachelor’s Degree
National High School for Boy's
High School
ABOUT RAKESH ROY
Seasoned Marketing Professional with over 12 years of experience in marketing strategy, consumer engagement, and brand activation, I specialize in driving business growth through innovative campaigns and market insights. Skilled in both ATL & BTL activations, I have a track record of increasing market share, boosting brand visibility, and exceeding sales targets. I am passionate about building strong relationships with stakeholders and delivering high-impact marketing solutions. Currently focused on elevating brand presence in the East region, I’m always seeking new opportunities to contribute and grow in dynamic environments.
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