Rafael Aguilar

Head of Art @You Know Who

Mexico City, MX

Lead creative projects, overseeing the development and execution of visually captivating campaigns and cohesive brand identities, with a strong emphasis on creativity and craftsmanship-Specializing in art direction, branding, and film production, I combine strategic design with a commitment to the craft of storytelling. My work focuses on delivering innovative visual solutions that engage audiences and align with business goals-I lead creative teams to produce work that blends artistic vision with strategic direction, fostering a culture of collaboration, growth, and excellence. As a mentor, I guide teams to refine their craft and push creative boundaries. I also manage client pitches, ensuring presentations are compelling and strategically aligned, clearly communicating the value of the proposed work-Optimizing creative processes is a key part of my role, leveraging AI and film production tools to streamline workflows without compromising quality or artistic integrity. This balance of creativity and efficiency ensures that every project is executed to the highest standards.

UAM Universidad Autónoma Metropolitana

Lic.