Saurabh Lokhande

Lead - Brand Marketing @Amaha

India

Senior Manager - Brand Marketing @Amaha

India

In my current role, I lead brand marketing across Amaha and Children First, overseeing social and owned media channels, including emerging platforms such as Reddit and YouTube. I also head influencer marketing and brand partnerships, ensuring each initiative strengthens both awareness and trust. A significant part of my work has been contributing to the launch of the Amaha Mental Health Hospital, where I helped design the brand experience across patient journeys and care environments. The goal has been to create an ecosystem that feels clinically efficient yet deeply human. Beyond creative oversight, I work as part of the core team that drives growth and revenue across verticals, aligning brand communication with business outcomes while maintaining clarity and care in every touchpoint. Highlights: • Led brand marketing for Amaha and contributed to strategic communication for Children First • Achieved a 3x growth in social media presence, with an 89 percent increase in followers and a 150% rise in brand discovery within 15 months. • Introduced influencer and testimonial led campaigns that lifted service adoption by 45 percent. • Helped double organic lead contribution through refined storytelling and engagement frameworks. • Supported record revenue growth through integrated brand and digital initiatives. • Partnered with design, product, and care teams to deliver a cohesive, dignified, and consistent brand experience.

Brand Manager @Amaha (formerly InnerHour)

Mumbai Metropolitan Region

I joined Amaha at a time when the organisation was beginning to invest intentionally in building its brand. As one of the first members of the brand team, I had a front row seat to the evolution of its identity and the opportunity to help shape what Amaha stands for today. I led our organic social media presence, creating systems and storytelling that reflected the empathy and depth central to mental health care. One of my key projects was a comprehensive brand narrative exercise to define the core of Amaha’s voice and translate it into tangible communication frameworks, developed in collaboration with external creative partners. This period gave me a holistic view of brand building, from strategy and storytelling to execution and engagement. It was an experience that taught me how brands grow when intent, integrity, and insight come together.

Associate Director - Creative and Social @The Invisible Paintbrush

As Associate Director at The Glitch, I led the social and creative department, working closely with the Founders and Creative Director to drive strategy, operations, and culture. During my time there, I helped scale creative systems, sharpened problem-solving through complex cross-functional challenges, and strengthened the agency’s overall creative and operational rhythm. My role extended beyond campaign work. I represented the agency at academic forums to mentor young talent, contributed to new business development and partnerships, supported hiring, and helped nurture a collaborative culture across teams. I had the opportunity to lead and oversee projects end to end, from concept to execution, for brands across sectors. Some that stand out include Happy Cultures, an innovative probiotics brand; athmâ, a healthtech SaaS platform; Klub, a D2C funding company; and Tyke, a community-led investment platform. My time at The Invisible Paintbrush was defined by learning, leadership, and the pursuit of creative clarity, balancing bold ideas with measurable business impact.

Lead - Creative and Social @The Invisible Paintbrush

India

Stepping into a leadership position, I led a dedicated team overseeing a diverse range of projects and retainer clients. I had the privilege of working across various sectors, including ed-tech, fintech, climate tech, health tech (yes, that's a lot of tech), and several D2C brands. Some of the brands I had the privilege of collaborating with include D'YAVOL, Moonshine, Titan Company, athmâ Health, Klub, Tyke, Stepchange CareerNinja, Ola Foods, Cult Sports, Signal, and Turno, among others. In addition to managing multiple projects, I actively participated in sales efforts and contributed to various domains, including social media management, brand strategy, and the development of visual identities and logos. This experience further reinforced my confidence, paving the way for more significant opportunities within the agency.

Branding and Creative Strategy Associate @The Invisible Paintbrush

Upon assuming a full-time role at the agency, I expanded my scope of responsibilities, fueled by the challenges of a fledgling team in its nascent stages. Proactively immersing myself in on-the-job learning, I swiftly adapted to many roles, enabling direct client interaction and the autonomy to make executive decisions from the get-go. This experience bolstered my self-assurance and paved the way for a leadership role within our small yet dynamic team. My tasks included client liaison, project structuring, pitch creation, and the development of social media calendars while gaining an understanding of content performance analysis. Additionally, I undertook the leadership of a portfolio comprising five brands, facilitating collaboration and synergy within the team.

Creative Intern @The Invisible Paintbrush

During my stint as a Creative Intern at The Invisible Paintbrush, I learned how to adapt by optimizing my workflow within a compact team, effectively managing time and resources. My role exposed me to a multitude of tasks, spanning copywriting, brand strategy, and comprehensive brand development, including naming, visual identity creation, and logo design, as well as ideation for packaging designs. My time here significantly enhanced my writing, critical thinking, and time management skills.

Speaker Representative @Josh Talks

Pune, Maharashtra, India

Worked with and managed numerous preeminent speakers.

Speaker/ volunteer @Holistic Training and Development Centre(HTDC)

India

Helped organise a 4-day community life coaching, yoga and health seminar in collaboration with Holistic Training and Development Centre, Mumbai.

Volunteer Staff @BookMyShow

Pune, Maharashtra, India

Assisted in organizing and curating the Sunburn (20••••18) music festival.

Blogger @LifeFun

India

LifeFun was a weekly lifestyle blog that focused on fiction and non-fiction stories and some opinion pieces.

St. Xavier's College

PGDM · Advertising, Business and Marketing

Fergusson College

Bachelor in Media and Communication · Communication and Media Studies