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Rafaella Arantes
Ceta Sr Product Planning Manager @Novo Nordisk
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WORK HISTORY
Ceta Sr Product Planning Manager @Novo Nordisk
BR
EDUCATION
Universidade Federal de Uberlândia - UFU
Enfermagem
Hospital e Maternidade Celso Pierro
Residência em Enfermagem Clínica Cirúrgica, Paciente Cirúrgico
FGV - Fundação Getulio Vargas
Pós graduação, Administração de Empresas
FIA Business School
Master of Business Administration - MBA
SKILLS
ABOUT RAFAELLA ARANTES
Marketing and product strategy executive with 14+ years of experience across medical devices, pharmaceuticals, aesthetics, and now cardiometabolic innovation. Skilled in product planning, business intelligence, and go-to-market strategy, with a proven track record of launching 100+ products, managing 1,500+ SKUs, and leading multifunctional teams in Brazil.Currently at Novo Nordisk, driving product planning for Cardiovascular & Emerging Therapeutic Areas (CETA), including pre-launch activities in cardiovascular inflammation and Alzheimer’s. My role combines market insights, clinical strategy, and cross-functional collaboration to strengthen Novo Nordisk’s leadership beyond diabetes and obesity.Previously led Product, Innovation & Business Intelligence at Rennova, managing a portfolio of 100+ injectables and dermocosmetics. Spearheaded the pre-launch of 50+ SKUs and new device platforms, supporting R$1.03B in sales and implementing BI processes that enhanced decision-making and operational efficiency.Earlier experience includes shaping Galderma’s injectable aesthetics strategy in Brazil, aligning local execution with global priorities, and launching digital platforms like MyGaldermaStore. At Johnson & Johnson, contributed to business expansion in Onco-Hematology (former Janssen ) and Surgical Specialties (Ethicon - MedTech), developing go-to-market, pricing, and sales effectiveness initiatives.Passionate about innovation, brand positioning, and translating science into strategies that expand patient access and business growth.
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