Poshith R
Programmatic & Paid Media Expert | Campaign Management across DV360, TTD and Amazon DSP
- Role
- Programmatic-analyst at Omnicom Global Solutions
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Poshith R
Programmatic Digital Marketing Specialist with 4+ years of experience managing…
Experience
Programmatic-analyst
Jul 2024 — Present · Bengaluru, IN
Managing End-to-End Campaign Execution for Unilever Brands (DV360, TTD, Amazon DSP)Responsibilities:1. Managed Unilever brand campaigns for Lux, Lifebuoy, Sunsilk, Glow & Lovely, Tresemmé, Vaseline, Closeup, Rexona, Axe, and Comfort, ensuring alignment with brand objectives.2. Reviewed media plans and creatives in collaboration with planners, offering strategic insights to enhance media planning effectiveness.3. Executed programmatic campaigns across DV360, TTD, and Amazon DSP, utilizing Display, YouTube, Video, and Rich Media ads, including PG and PMP deals in TTD.4. Monitored and optimized campaign pacing to ensure delivery met KPI goals.5. Managed performance campaigns for eight brands on Amazon DSP, consistently maintaining a benchmark ROAS of 3.6. Built AMC audiences and set up PG and PMP deals on Amazon DSP, focusing on both performance and brand awareness.7. Compiled and analyzed monthly and creative performance reports, delivering actionable insights for future campaigns.Skills:1. Programmatic Campaign Management2. Campaign Management Platforms: DV 360, TTD, Amazon DSP, DoubleVerify3. Analytics & Reporting: Powerbi dashboard & Excel4. Campaign Operations: Campaign optimizations, End-to-End Campaign Management
Education
Bangalore University
BCA
2018 — 2021
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