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Pedro Henrique Andrade
E-com Application Expert @H&M
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WORK HISTORY
E-com Application Expert @H&M
Owner of all systems supporting H&M Brazil’s online customer experience within the IT team — bridging business stakeholders and technical teams across a complex multi-system e-commerce environment. • Own platform stability and performance across all systems supporting the online customer experience, including integrations, order management, product catalog, promotions, and loyalty • Act as the central bridge between business teams (e-commerce, marketing, operations) and engineering/vendors, translating requirements in both directions • Contributed to H&M Brazil’s first global omnichannel go-live, coordinating 30+ stakeholders and 8+ vendors across a first-of-its-kind architecture with no prior global benchmark • Provide functional direction to 1 support specialist focused on day-to-day incident management, ensuring alignment on priorities and resolution quality • Interface with a 30+ agent BPO operation, ensuring SLA compliance and service quality across digital support channels
EDUCATION
CESAR School
Pós-graduação, Design de Interação para Artefatos Digitais
Universidade de Pernambuco
Bacharelado em Administração, Administração de Empresas
ABOUT PEDRO HENRIQUE ANDRADE
I work at the intersection of business and technology — translating complex operational and technical challenges into product decisions that drive measurable outcomes for customers and revenue.Over the past 7 years, I’ve worked across e-commerce and B2B SaaS environments — at H&M, VTEX, and Recrut.AI — owning product discovery, roadmap prioritization, and end-to-end delivery across digital channels.Most recently at H&M, I’ve been owning end-to-end product delivery for a large-scale e-commerce operation — from discovery and prioritization through go-live and post-launch optimization.What drives me is building digital products that remove friction from the customer journey — and doing it with the operational depth to understand what actually breaks at scale.I speak the language of business stakeholders, engineering teams, and end users. That’s the intersection where I do my best work.
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