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Paulo César
Senior Software Engineer Rd Station @TOTVS
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WORK HISTORY
Senior Software Engineer Rd Station @TOTVS
Part of the Growth squad focused on Entry-Level Plans of RD Station Marketing — a B2B SaaS platform used by 50K+ SMBs in 60+ countries across LATAM and beyond. Driving impact through Product-Led Growth strategies across Acquisition, Monetization, and Retention.• Led technical discovery and delivery for key initiatives contributing to +16% Premium nMRR upsell,+57% SoS in PQLs, and +7% YoY nMRR growth• Designed and implemented POCs to validate business hypotheses and technical feasibility of Growth experiments• Delivered scalable solutions for 24+ product experiments (54% success rate), including a high-impact reverse trial with 40+ stakeholders and 12 Premium features, resulting in +11.5% nMRR uplift over control• Fostered a strong engineering culture by applying shapeups and cleanups to ensure conscious, long-term product evolution with technical excellence• Collaborated closely with Product Managers, Designers, Data Analysts, and GTM teams to ship experiments with measurable business outcomes (KPIs: Signups, PQLs, nMRR, Upgrades)Tech stack & tools: Ruby on Rails, React, PostgreSQL, Sidekiq, GitHub Actions, Mixpanel, Statsig, Hotjar
EDUCATION
Universidade Estácio de Sá
Bachelor's degree
freeCodeCamp
Full Stack Web Development Certification
ABOUT PAULO CÉSAR
I\'m a software engineer with over 10 years of experience building web applications and…
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