Paul Carrico
Principal Strategist, Cloud & Emerging Tech Gtm - Hyperscalers Microsoft Azure @CDW
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WORK HISTORY
Principal Strategist, Cloud & Emerging Tech Gtm - Hyperscalers Microsoft Azure @CDW
Strategic Planning & Execution Own and expand senior relationships within Microsoft while developing and driving co-investment strategies, joint GTM initiatives, service frameworks, portfolio offerings and multi-party agreements that accelerate pipeline growth and services adoption across enterprise and mid-market customers. Focus on outcomes that leverage unique market value, synergies, and technological advantages for maximum revenue impact. Thought Leadership & Competitive AnalysisProvide strategic leadership and mentorship across cross-functional teams spanning management, sales, engineering, and marketing, enabling consistent execution of partner strategy at scale. Conduct ongoing industry analysis to understand strengths, weaknesses, and opportunities. Inform our strategic positioning, incorporating cloud industry best practices, trends, and standards to stay ahead of the curve. Represent the company as a thought leader in industry forums and conferences. Innovation & Go-to-Market (GTM) StrategyDesign and lead high-impact GTM initiatives with Microsoft, aligning funding programs, co-sell initiatives. Gain insight into the voice of the customer by working closely with field sales and helping to define strategies that drive pipeline and value differentiation of the CDW brand.Organization OptimizationIdentify areas of focus for organization optimization that open up market opportunity, help decrease cost of service delivery, increase CSAT, and provide better customer engagement from pre-sales to service delivery and make executive recommendations.• Led joint GTM motions including co-sell, funding programs, and verticalized solutions that directly influenced pipeline creation and revenue growth• Defined partner success metrics and investment priorities to optimize ROI across sales, marketing, and delivery• 2025 Microsoft Americas Partner of the Year
ABOUT PAUL CARRICO
I am a cloud and platform partnerships executive with 15+ years experience building, scaling, and operationalizing hyperscaler and ecosystem partnerships that drive revenue growth, market expansion, and differentiated go-to-market execution.As Principal Strategist for the Azure Practice at CDW, I drive the strategic partnership framework and GTM motion between CDW and Microsoft Azure, while also contributing to multi-hyperscaler and ecosystem strategies spanning SaaS, ISVs, OEMs, and cloud platform partners. I work directly with executive stakeholders across both organizations to define joint investment strategies, co-sell motions, partner programs, and scalable services frameworks.My background spans cloud infrastructure, security, DevOps, automation, application modernization, data & analytics, and AI/ML — enabling me to translate platform capabilities into partner-led solutions that accelerate customer outcomes and revenue growth. I operate at the intersection of strategy and execution, aligning product, sales, marketing, and partner teams around clear objectives, KPIs, and GTM priorities.I am particularly focused on building durable, executive-level partnerships, developing high-performing matrixed teams in enterprise environments, and creating repeatable partner motions that scale globally in fast-growth environments.SPECIALTIES Strategic Planning & Execution Scalable Enterprise Partner Led GTM Framework Development Revenue and Pipeline Growth Product & Services Development Internal Business Process Optimization & Automation Cross-functional Team Building and People Management Comprehensive Cloud Partner Program Execution Complex Contract Negotiation Partner Program Growth Cloud & Platform Partnerships Strategic Alliances Hyperscaler Ecosystems Executive Stakeholder Management
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