Patrick Collins

About Patrick Collins

I work with growth-stage companies that have reached a point where marketing activity has increased, but alignment hasn’t kept pace with the business. After more than 20 years in marketing and communications leadership roles, I’ve seen the same pattern repeatedly: as organizations grow, marketing often becomes more active but less coordinated. Ownership becomes unclear, messaging drifts, and teams work hard without the clarity they need. My role is to help leadership teams step back, regain alignment, and move forward with clear priorities. Through Morris Marketing Group, we provide senior-level marketing and communications leadership for organizations navigating growth, change, and complexity. Our work often includes: • clarifying marketing ownership and structure • strengthening message and narrative alignment • guiding strategy and execution across internal teams and external partners Over the past two decades I’ve worked across healthcare, financial services, hospitality, gaming, entertainment, nonprofit, and consumer sectors. Memphis-based. Always happy to compare notes with leaders navigating growth.

Experience

1. Executive Vice President, COO

   Morris Marketing Group Mid-South

   Jan 2015 — Present · Memphis, TN, US

   Provide senior marketing and communications counsel to leadership teams navigating growth, change, and complex market environments.Led a team of ten marketing communications professionals delivering integrated marketing and communications strategy across healthcare, financial services, hospitality, entertainment, nonprofit, and consumer sectors.Built Morris Marketing Group from two employees to a team of ten while overseeing client strategy, agency operations, talent development, and long-term client relationships.Partnered with Leadership Memphis and the Shelby County Health Department to develop and execute a COVID-19 education campaign aimed at reducing vaccine hesitancy, achieving 28% market penetration and generating 51 million impressions across paid, owned, and earned channels. Eighty-one percent of respondents reported being influenced by the campaign.Delivered a 214% ROI for a new product launch through an integrated marketing and communications strategy.Led all media communications, messaging, and events strategy for Memphis in May International Festival, generating $2 million in earned media and 1.4 billion impressions while managing communications during the closing of a 39-year event location and a major public safety incident weeks before the festival.Partnered with global medical device manufacturer Medtronic to execute a regional reputation enhancement campaign generating $165K in earned media value and 14.7 million impressions across ten markets.Directed an award-winning multichannel marketing communications campaign for Corky’s BBQ, resulting in a 32% year-over-year increase in holiday sales,$273K in earned media, and a 17% increase in social audience.Today I work closely with leadership teams to align marketing strategy, messaging, and execution as organizations grow and evolve.

Education

• Mississippi State University

  B.A., Communications

  1994 — 1999