Patrícia Custódio

Senior Planning Analyst (Viu) @Globo

Sao Paulo, BR

Strategic role within the Agenciamento ViU, Globo\'s branded content and influencer marketing division. Responsible for developing commercial proposals involving digital influencers — with a strong focus on talents represented by ViU — aligning their presence with brand strategies across social media and integrated campaigns.The Agenciamento ViU is a growing front within ViU and the Globo Group. My work supports its consolidation through commercially-driven solutions centered on digital influence and brand visibility.Key responsibilities:Structuring cross-platform commercial proposals involving influencers, social media assets, and Globo’s ecosystem;Designing presentation decks with brand storytelling, conversion focus, and strategic KPIs;Supporting the commercial team by translating briefs into creative, viable influencer-driven solutions;Actively collaborating on the day-to-day operations of the Talent Management unit, contributing to the development and optimization of internal workflows;Assisting executives in shaping influencer proposals and positioning ViU’s offering to agencies and advertisers;Contributing to integrated projects (TV, digital, social media) with a strategic content and influence perspective.

Instituto de Cinema (INC)

Roteiro Profissional, Cinema, TV e Vídeo

Universidade Federal de Pelotas

Graduação, Cinema e Audiovisual

Centro Universitário Belas Artes de São Paulo

UX Writing: Escrevendo experiências

Senac Brasil

Marketing e Criatividade, Marketing

Rock University

Marketing de Conteúdo, Marketing

Pontifícia Universidade Católica do Rio Grande do Sul

Master of Business Administration - MBA, Gestão de Projetos e Metodologias Ágeis