Patricia Banfield

Planning and Strategy Analyst @C6 Bank

São Paulo, BR

I perform data analysis using BI tools, focusing on strategic outcomes for different bank products; • I create exposure through data analysis to identify opportunities for improvement, promoting an increase in effective strategies; • I seek opportunities for action through the development of investigative analyses of customer profiles and behavior; • I am responsible for organizing data, creating indicators, developing dashboards and follow-ups, mapping opportunities, and controlling production for different bank products; • I review, update, and create dashboards, ensuring the accuracy and relevance of the information; • I prepare management reports, containing information and follow-ups on the bank\'s products, aiming to provide insights and improve decision-making for the board; • I build executive presentations and project follow-ups; • The Planning and BI area at C6 Bank is responsible for the creation and monitoring of KPIs for all the bank\'s products and segments, as well as the consolidation of business models, product pricing, incentives, commercial opportunity analyses, customer analyses and segmentation, initiative rollouts, and result measurement.

Mackenzie Presbyterian University

Bachelor's Degree

Pan American Christian Academy

High School Diploma

Faculdade Israelita Albert Einstein

Pós-graduação Lato Sensu - Especialização