Paola López

Digital Marketing Lead @Ascensia Diabetes Care

Mexico City, MX

Oversee digital project implementations to align tactics with the brand’s overarching strategies and marketing plans, ensuring the achievement of established business and communication goals.•Establish clear objectives and measurable KPIs to evaluate project performance, maximizing ROI and delivering high-impact outcomes.•Optimize resources and planned activities, identifying key trends and generating insights to drive strategic decision-making and efficient budget allocation.•Conduct research and analysis to propose innovative initiatives that enhance project quality and effectiveness, ensuring alignment with business and market priorities.