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Melissa Posse

Global Brand Head @Ascensia Diabetes Care

Greenville, SC, US
EMAILS
m••••••••@ascensia.com
MOBILE NUMBERS
+17•••••••87

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WORK HISTORY

Jan 2019 — Present

Global Brand Head @Ascensia Diabetes Care

2021-Present: EVERSENSE - Continuous Glucose Monitoring (CGM)20••••21: CONTOUR - Blood Glucose Monitoring (BGM)

EDUCATION

N/A

Lebanon Valley College

MBA, Business Administration

N/A

Cabrini University

BA, Politcal Science - Minor Business Administration

SKILLS

LeadershipP&L ManagementRetailCustomer InsightStrategyBudgetsMarket ResearchMarketing CommunicationsSalesConsumer ProductsMerchandisingProduct DevelopmentFast-Moving Consumer Goods (Fmcg)ManagementTeam BuildingSales ManagementMarket PlanningMarketing ResearchFmcgCompetitive AnalysisProcess ImprovementProject ManagementCustomer ServiceMarketing ManagementEmail MarketingMarketingStrategic PlanningBrand ManagementCross-Functional Team LeadershipMarketing StrategyAdvertising

ABOUT MELISSA POSSE

Results-driven marketing leader with extensive expertise in brand marketing/innovation and new product development, including category experience in food, dietary supplements/nutrition, medical device/healthcare, and digital health. Core competencies include: Global Marketing Campaigns | Insight Roadmaps | Digital Marketing | Social Media Strategies | P&L Management | Team Leadership & Mentoring | Budgeting | Strategic Planning | Communications | Advertising | Agency Management | Public Relations | Market Research | Competitive Analysis | Customer Service | Cross-functional Collaboration

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