Pamela K. Sibanda
Marketing Operations Manager @Oad Solutions
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WORK HISTORY
Marketing Operations Manager @Oad Solutions
Developed and executed multiple automated email programs using Marketo Engage to promote clients’ new products, including the full suite campaign assets such as initial outreach emails, thank you, follow ups, and pop-up registration forms.Designed and implemented end to end customer journeys: from acquisition through to conversion based on requirements from the sales team. This included strategic A/B testing to optimize engagement and improve campaign performance.I utilised Marketo’s Default Programs to create content driven campaigns for B2B clients, delivering gated assets that showcased key product information. Built and managed associated smart campaigns, emails, landing pages, registration forms, and list segmentation (static and smart).Designed and launched Event Programs (webinars and in-person events), incorporating tokenized dynamic content for personalized customer experiences. Collaborated closely with the sales team to build all campaign assets and automate communication workflows, including invites, registration, confirmations, reminders, and post event follow up. Created detailed engagement reports to track key performance metrics such as open rates, click through rates, and conversions, providing actionable insights to the sales team for continuous improvement in customer engagement and campaign effectiveness.
EDUCATION
National Film and Television School
Master's degree
Anglia Ruskin University
Bachelor's degree (Hons)
ABOUT PAMELA K. SIBANDA
I’m a Marketing Operations Specialist who helps companies scale campaigns, automate…
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