Nelson Okotie

Marketing Operations Manager @Oad Solutions

London, GB

As a Marketing Automation Manager at OAD Solutions, my work revolves around building scalable, data-driven strategies that bridge the gap between marketing, sales, and customer success. My goal is simple: to ensure every campaign not only reaches the right audience but resonates deeply enough to drive engagement, build trust, and ultimately convert prospects into long-term customers.Email Campaign Strategy and OptimizationEmail remains one of the most powerful channels for B2B engagement, but only when executed with precision. I lead the design and optimization of email programs in Marketo Engage to support clients launching new products, entering new markets, or nurturing existing leads. A notable project involved developing an Email Program to showcase a client’s AI-driven product in a simulated environment. Through A/B testing, dynamic content, and smart segmentation, the campaigns achieved 20%+ open rates and 8–10% click-through rates.Automation and PersonalizationScalability in marketing requires automation, but effectiveness requires personalization. I design automated workflows in Marketo and HubSpot that move leads through the funnel with the right content at the right time, while also personalizing experiences based on user behavior and intent. This has led to a 20%+ increase in engagement rates and improved lead quality.Data-Driven Marketing and Data IntegrityBehind every successful campaign is clean, reliable data. I play a key role in data management, cleansing, and enrichment. This involves auditing CRM systems, aligning Salesforce with Marketo, and implementing practices that ensure customer data is accurate, up-to-date, and compliant with GDPR and other privacy standards.Campaign Execution Across ChannelsI manage end-to-end delivery of email campaigns, event campaigns, gated content programs, and nurture sequences. By integrating Marketo forms with Salesforce, I’ve improved lead capture and conversion rates significantly.

Olabisi Onabanjo University(O.O.U)

Bachelor's degree