Idara Etang

Marketing Automation Manager @Oad Solutions

Develop and execute multi-channel marketing automation campaigns using Marketo Engage, driving lead engagement, nurturing, and conversion across the customer journey.Building and maintaining smart campaigns, program templates, and tokenized assets to ensure scalable and repeatable campaign execution.Integrating CRM systems (e.g, Salesforce) with Marketo to enable seamless lead flow, campaign attribution, and reporting accuracy.Monitoring and analyzing campaign performance metrics, providing actionable insights that improved campaign ROI; contributing to a 25% increase in campaign efficiency and customer retention.Training internal teams on Marketo best practices and contributed to marketing automation documentation and knowledge sharing.