Ogechukwu Chikaodi Stan-Guredam
Marketing Operations Specialist @Oad Solutions
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WORK HISTORY
Marketing Operations Specialist @Oad Solutions
Owned end-to-end campaign execution (brief → build → QA → launch → reporting) across global programmes, delivering multi-channel campaigns (email, SMS, webinars, paid media) with consistent on-time delivery-Designed and executed A/B and multivariate testing strategies, improving email CTR by 18% and landing page conversion rates by 22%-Conducted cohort analysis and pipeline forecasting, supporting quarterly planning and improving forecast accuracy by 15%-Introduced AI-enabled tools and automation (e.g, content generation, predictive scoring), improving campaign efficiency and experimentation velocity-Scaled operations for multi-region and multi-language campaigns, standardising templates and processes to support EMEA and global teams-Delivered enablement and documentation for marketing and sales users, improving platform adoption and reducing dependency on ops support
EDUCATION
Robert Gordon University
Master's Degree, MSc Digital Marketing
University of Jos
Bachelor of Arts - BA, Languages and Linguistics
Robert Gordon University
Master of Science - MS, Digital Marketing
Robert Gordon University
Master of Arts, Msc Digital Marketing
Robert Gordon University
Msc, Digital Marketing
Robert Gordon University
Msc Digital Marketing, Digital Marketing
ABOUT OGECHUKWU CHIKAODI STAN-GUREDAM
I have mastered the art of Marketing Operations and Technology, Email Marketing, Digital Marketing and CRM Optimisation. I am a results driven professional with a strong foundation in Marketing Operations and MarTech where data, systems, and strategy come together to drive meaningful growth.With experience in the UK energy sector at Ovo, I have developed a deep understanding of customer journeys, operational efficiency, and service excellence. I specialise in identifying gaps, improving processes, and using insights to enhance performance and customer satisfaction.I am particularly passionate about: Marketing automation and campaign operations CRM optimisation and data-driven decision-making Customer journey mapping and lifecycle marketing Process improvement and workflow efficiencyBeyond my professional role, I lead a vibrant community of 30 professional women in Aberdeen, where we meet monthly to share ideas, support one another, and create space for growth and connection. This experience has strengthened my leadership, communication, and organisational skills, and reflects my passion for empowering others.I am currently exploring opportunities and growth within Marketing Operations, MarTech, and Revenue Operations, where I can contribute to building scalable systems, improving marketing performance, and driving business impact.
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